The German Tea Association

Welcome

Knowledge and Mission. The German Tea & Herbal Infusions Association
Welcome to the German Tea & Herbal Infusions Association in Hamburg!

Emerged from the German Tea Association and the German Herbal Infusions Association, we just started representing the interest of our members in 2020 as an association with an already long tradition in creating transparency in all aspects of tea and infusions.

What unites us is the fascination of an incomparable culture. What drives us is the potential of this unique food.

Let yourself be inspired by our passion for tea and infusions. On the following pages you will discover substantial information, current market data, scientific studies and a variety of tips for connoisseurs and infotainment.

Tea Report 2022

A record-breaking year for tea

The German Tea & Herbal Infusions Association and its members can look back on 2021 as an exceptionally good year. The year saw German demand for teas (Camellia sinensis), herbal and fruit infusions soar, with almost 95,000 cups drunk here each minute. Meanwhile, the already high annual per-capita consumption rose still further by 1.5 litres to 71.5 litres (61,954 tonnes)in 2021. Over half the total, 42.7 litres (41,944 tonnes), was herbal and fruit infusions, with black and green teas making up the remaining 28.8 litres (20,010 tonnes) and crossing the 20,000-plus tonne mark for the first time. Sales of organic quality teas, herbal and fruit infusions surged in 2021, with 15.9% of all teas sold bearing the organic label. The proportion of organic herbal and fruit infusions also rose by 10.4% from 2020 to 2021, reflecting a growing shift on the part of consumers to more sustainable approaches. Although loose leaf teas continued to hold sway, preferred to teabags at a ratio of 55% to 45%, the latter option is becoming increasingly popular, reflecting how solutions of practical convenience are now the priority.

Download Issue 2022

The report is available in two versions:

Report 2022 one-sided

Report 2022 double-sided

Tea Report 2021

Tea sends positive signals

Tea as drink of the hour: It was good to see a growing demand for teas, herbal and fruit infusions once again in 2020. The per capita consumption of herbal and fruit infusions now rose to roughly 42 litres per year; whereas tea (Camellia sinensis) reached a solid 28 litres. This corresponds to a consumption of 41,081 tons of herbal and fruit infusions (67.8%), and 19,523 tons of black and green tea (32.2%). In comparison: In 2019 roughly 40,000 tons of herbal and fruit infusions and around 19,200 tons of black and green tea were consumed. The sales of organic herbal and organic fruit infusions increased to 7 percent of total tea sales and account for almost 11 per cent of the herbal and fruit infusions sold. A total of 48.7 cups of tea were enjoyed by German consumers.

Download Issue 2021

The report is available in two versions:

Report 2021 one-sided

Report 2021 double-sided

In the event of publication of our information, we request citation of the source www.teeverband.de and a specimen copy. Our entire pictorial and informational material is available solely for editorial purpose.

The Association

Competence in a nutshell. German Tea & Herbal Infusions Association
Emerged from the German Tea Association and the German Herbal Infusions Association our new association is the new competence centre for tea and infusions.

Based on our unique know-how about tea and herbal infusions, it is our goal as an association to approach, inform and inspire the public with the world of tea and infusions: an almost limitlessly diverse universe of enjoyment with its scientific facts and interesting backgrounds.

We see tea and herbal infusions as natural foods with a long history as well as part of a pleasure-oriented lifestyle – a unique combination of traditions and trends.

Global progress at the centre of interest
Located in Hamburg, the European tea capital, we act as a new association with a long tradition right at the heart of the latest developments and scientific findings. Here, we bring together what belongs together: the knowledge about tea and infusions of the German Tea Association and the German Herbal Infusions Association.

Our common goals are to expedite quality assurance, consumer protection, progressive standards in the countries of origin, thereby to positively influence the entire market from the producer to the consumer – in Germany, throughout Europe and worldwide!

Please contact us. Just like good tea and herbal infusions, we are happy to share our knowledge and enthusiasm with you!

List of our members (Mitglieder) and associate members (Förderer)

Executive Board

Members of the board from left to right
Front: Christian Lange, Annemarie Leniger, Frank Schübel, Dr. Thomas Henn
Back: Robert P. Scheibler, Mathias Koop, Frank Braun, Ralf Janecki